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Title: Purchase Intention of Green Product: An Approach Based Customer Orientation
Authors: Ayoun, Souheila 
Affiliations: Faculty of Economic, Commercial and Management Sciences 
Keywords: customer orientation;purchase intention;green product;environmental consciousness;perceived customer effectiveness.
Issue Date: 1-Apr-2015
Journal: SSRN Electronic Journal 
The market of green products is in an increasing developing. This research paper aims at examining the impact of customer orientation in attitudes toward green products, then the influence of these attitudes in the purchase intention taking into consideration the moderator effects of environmental consciousness and perceived customer effectiveness. A quantitative study is used based on a questionnaire addressed to 420 respondents via Facebook. Next, results are discussed.
Appears in Collections:Journal Articles

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